With the start of the US Open, we are launching our first major tennis campaign, featuring two of the Czech Republic's rising tennis stars – Linda Nosková (19) and Jakub Menšík (18).
These young talents will not only compete on the grand stage of the ongoing Grand Slam tournament in New York, but they will also be featured across the Czech Republic and in our communication in general in the coming weeks.
The objective of the campaign is to highlight OKsystem's strong connection to Czech tennis, a sport we have significantly supported in recent years. In addition to working with these talented players, OKsystem collaborates with the tennis club Precheza Přerov and has been the general partner of the Zlatý kanár tennis award and the Z-Group Cup (formerly ZUBR Cup) tournament for four consecutive years.
"The selection of both athletes is no coincidence. Both Linda and Jakub are young players who, in addition to their undeniable talent, demonstrate relentless and precise work in developing their tennis skills. Diligent work that delivers high-level results is a core value at OKsystem as well. And it has been the foundation of our business for 34 years," explains Martin Procházka, Chairman of the Board of OKsystem, referring to the campaign's main claim: A good job is easy to sign off.
"The creative concept of the campaign is inspired by the post-match tennis ritual where the winning player signs the camera, symbolizing a job well done. Similarly, we at OKsystem are always ready to stand behind the quality of our work we deliver as a software company to our customers," Procházka adds.
The filming of the campaign was accompanied by a pleasant atmosphere, even though it continued late into the night. "The shoot was a great experience. We share similar values with OKsystem, whether it’s about performance or determination. I’m glad to be a part of this campaign and I look forward to engaging a broad audience, both in the Czech Republic and abroad," says Jakub Menšík.
Linda Nosková also shared her enthusiasm about the collaboration: "I am very excited to be working with OKsystem. I hope our joint efforts will inspire more people to take up sports and discover the joy that physical activity brings."
The main phase of the campaign will run until the end of September. While both tennis players will be featured in the outdoor and online of the campaign, the TV spot will initially feature Jakub Menšík only.
Jakub gained attention at just sixteen years old by reaching the final in the junior competition at the 2022 Australian Open. He is recognized as one of the world’s most talented players under 20 in the Next Gen project. This year, he reached the finals of a major ATP tournament in Doha, displaying remarkable composure as he defeated stars like Andy Murray, Gaël Monfils, Andrey Rublev, and Grigor Dimitrov. He successfully represents the Czech Republic in the Davis Cup and has firmly established himself among the top 100 players in the world, currently ranked 64th, the highest ranking of his career.
Linda is currently the third-highest-ranked Czech tennis player on the WTA Tour, holding the 25th position. In 2021, she won the junior title at Roland Garros. Last year was a breakthrough season for her, reaching the finals at the Adelaide and Prague tournaments. This year, she made a splash at the Australian Open, where she defeated world number one Iga Swiatek and advanced to the quarterfinals. She also boasts victories over top players like Daria Kasatkina, Ons Jabeur, Maria Sakkari, Jelena Ostapenko, Victoria Azarenka, and Angelique Kerber. Last year, she made her debut for the Czech Republic in the Billie Jean King Cup. In August 2024, she captured her first WTA Tour title at a tournament in Monterrey, Mexico.
